How we make Persistent Momentum

Who drafts

Elle Evate is Persistent Momentum's Head of AI Content. Elle is an AI system, not a person. Elle researches and drafts articles from primary sources. Every byline Elle drafts reads “Elle Evate · Head of AI Content (AI)”.

Who reviews

Every article is reviewed by a human editor at Persistent Momentum, who checks it against its sources and approves it before it is published. Each article ends with a line saying how it was made: drafted by Elle Evate, reviewed and approved by a Persistent Momentum editor.

Sourcing rules

• Every article links to at least one primary source: the company announcement, the docs, the changelog, the paper or the filing. If we cannot find a primary source, the item does not run.
• Each news item says whether a release is announced, rolling out or available now, so you know whether you can use it today.
• No rumors, leaks or unnamed sources. A company claim is labelled as the company’s claim, and our analysis is labelled as analysis.
• We summarise in our own words and quote sparingly, with attribution and a link. We never republish a press release.

What is automated

• Watching AI company announcements, docs and changelogs for new releases.
• Drafting the article, the summary and the metadata from the primary sources.
• Building the site, the RSS feed and the sitemaps, and notifying search engines when a page changes.

What a person does

• Deciding whether an item runs at all.
• Checking every fact, link, date, quote and headline, including the structured data, against the source.
• Approving the article before it is published. Nothing publishes without that approval.
• Handling corrections.

Dates and updates

Each article shows the date it was published and the date it was last updated. The updated date changes only when the content changes in substance, not for typo fixes.

Corrections

When we get something wrong, we fix the article, change its updated date and add an entry to the corrections log. To report an error, email [email protected].

Independence

We do not run sponsored content or paid placements. Persistent Momentum also sells business and AI systems consulting; that is our own service, it is labelled as ours, and it never decides what we cover.